PMR Racing – What Does It Mean?
Many years ago, MTV aired a popular show called “Pimp My Ride”, which I was a huge fan of at the time. That show actually inspired the original PMR name.
Over the years, however, the meaning of the initials has evolved. Today, PMR stands for Perillus Motor Racing. This also served as the inspiration for our company, PMR Racing OÜ, which was founded in February 2008.
Our Mission
PMR Racing was created with the goal of improving vehicle handling and modifying cars. In the beginning, we focused on polyurethane bushings, springs, and shock absorbers, but over time, we have significantly expanded our product range.
After achieving COBB Pro Tuner status, we began ECU tuning for specific car brands. While COBB Tuning does not support every vehicle, it currently provides solutions for BMW, Ford, Mazda, Mitsubishi, Subaru, and VW.
One of the most important brands in our lineup today is LinkECU, whose cutting-edge engine management solutions have become an integral part of our offerings.
Link Engine Management – A Leader in Motorsport Electronics
Link Engine Management is a leading name in motorsport electronics and performance technology. LinkECU specializes in the development, manufacturing, and distribution of engine control systems (ECUs), ensuring maximum performance for motorsport and powersport vehicles.
The company is headquartered in Christchurch, New Zealand, with sales offices and distributors worldwide.
With over 25 years of experience, LinkECU has developed high-performance, reliable, and cost-effective ECU solutions. Today, their products are exported to over 65 countries worldwide.